Case study · Nassau · sneaker retail
The store we built this on. It is still running, and we still own it.
Problem → What we built → What changed → Numbers
Why we lead with this
THE PLUG 242 is a real sneaker business in Nassau — real stock, real customers, real deliveries. We built the bot for it because we needed it, not because a client asked. Everything on the services page came out of this store first and was proven here before it was ever sold to anybody.
The business was not short on demand. It was short on the hours needed to answer it.
Jess sits on WhatsApp and handles the conversation end to end. She reads the shoe code a customer types, checks what is actually on the shelf right now, confirms the size, quotes the real price, takes the order and passes it to delivery.
She knows the rules of the business, not just the products: which sizes convert between men's and women's, what shipping costs to which island, when a deposit is needed, and when to stop and pass the chat to a human.
No new app for the customer to download. No new number to learn. They message the same WhatsApp they always did — the difference is that now it answers.
These come out of the system's own logs. We are filling them in with the real figures rather than rounding something impressive — see the note underneath.
On these boxes: they are deliberately empty until the real figures are pulled from the logs. We would rather show you a blank than a number we made up, and we would tell a client the same thing about their own site.
See it work
A customer types a shoe code and a size at two in the morning. Nothing about that message is easy — it is slang, it is abbreviated, and it needs a live stock check to answer. Here is the shape of it.
Three things happened there that a scripted chatbot cannot do: it understood a shoe code, it converted a women's size to a men's size on its own, and it sold a second pair nobody asked it to sell.
Real screen recordings of Jess handling live conversations belong in this block — they are more convincing than anything written on this page. Drop the images in assets/img/ and they get swapped in. Nothing invented in the meantime.
Your turn
Different stock, different questions, same problem — people asking things at hours when nobody is there to answer. Tell us what you sell and what you repeat all day.